
One of the UK’s best selling business books has been given a brilliant makeover making it a real ‘must have’ for anyone needing a helping hand in today’s challenging business environment.
Brilliant Checklist for Entrepreneurs – Your Shortcut to Success is essentially the third edition of The Entrepreneur’s Book of Checklists which was phenomenally successful, having been translated into 15 different languages and sold in 76 countries around the world.
In the new edition author Robert Ashton The Barefoot Entrepreneur, shares all the top tips for business adding a current twist to address new issues and challenges facing entrepreneurs. Banned by Business Link as a presenter for ‘telling it like it is’ and revealing the truth about business rather than sticking solely to bland organisational messages, he has packed in lots of information and tips unlikely to be found elsewhere.
The launch of the third version of a book is somewhat unusual in the business world. However, Robert’s online reviews reveal just why his quirky style is so popular, regularly placing two or three of his books in the top ten recommended list on Amazon at the same time.
He presents both obvious and more obscure business tips in a simple to understand and easy to read format, highlighting his points with real case studies from those who have been there and know what works and what doesn’t. Throughout the book he adds touches guaranteed to the reader smile and making his sound business advice even more memorable.
Explaining why he wrote a third edition he says: “The earlier versions were still selling well but I wanted to make it even more current – as Big Society encourages everyone to become more entrepreneurial, I wanted it to really help those who find enterprise a bit daunting. I’m well known for being a bit outspoken on entrepreneurship so in this edition I really wanted to tell it like it is. It was great fun to write too.”
With so many business books on the shelves to choose from the combination of a bestselling book with added and current hard-hitting reality checks also makes this the ‘must buy’ business book regardless of whatever else readers have on their shelves.
Rowan Gormley of Naked Wines agrees that Robert has hit the spot successfully again with Brilliant Checklists, adding “This book is full of the stuff the “experts” never tell you – use it as your shortcut to success.”
Brilliant Checklists for Entrepreneurs is part of the Brilliant series of business books published by Pearson Education and is available on Amazon or via www.robertashton.co.uk priced at £12.99 (exc p&p).