PR for Charities

CHARITIES OFTEN HAVE MUCH MORE TO OFFER THAN THEY REALISE

Spotted an interesting letter in PR Week about charities and brand awareness. Hannah Daws, head of communications at the Crimestopper Trust, makes a great point about smaller charities getting in the running to support major research projects.

I think she's quite right. Just because some charities are small it doesn't mean they can't punch above their weight. They may have some great specialist advisors on call who might also be a valuable and marketable resource externally. Good external communication is vital to get that message across whatever the size of the organisation.

All organisations will be looking to face challenges around commercial awareness, even if they're not-for-profit, so combining good commercial awareness and business development planning with PR could achieve results from several perspectives.