It's not as glamorous as you think!

A Birmingham PR firm recently had to work through the night for their client (the British Army), donning camouflage gear to accompany journalists covering the launch of a TA recruitment campaign.

It's not how most people see working in PR but I have to say it is a little more realistic than pink shoes, glamorous parties, champagne and glitter.

I've had several 5am starts combined with 11pm finishes when working on a major event - never a problem when you're concentrating on the event going properly and even when you have several days like that consecutively the adrenalin seems to keep you going!

I've regularly donned wellies to squidge across building sites and farmland to go and look a new developments in progress - after all spades and wellies are a must for a PR in rural Norfolk although I have known one or two folks to be completely caught out - they shall remain nameless....

The challenges in the job are always worthwhile when they produce results at the end of the day, and it's really exciting to be working in an industry where no two days are the same. That said, I don't fancy a TA night camp this week thank you.

Charity cash windfall from windfarm

The Norfolk Community Foundation has just named a new fund for North Norfolk to help groups or organisations with an environmental focus. The Sheringham Shoal fund has been launched by Scira Offshore Energy who have asked the Foundation to manage the funds on their behalf.

It's one of many new funds to be announced by the Foundation this year as more and more organisations are seeing the benefits of one specialist organisation managing the process for them. The deadline for applications to this fund close on May 21st.

Another great example of the Norfolk Community Foundation working to help manage funds to great effect is the Goldsmiths Company Fund, which supports mental health related projects in Norfolk.

I found out just how effective the support they have given can be when working on a piece about the Discovery Quest project in Norwich last week. Run by Julian Housing, it's a programme where members suffering from a range of mental health issues can get out and about to walk together, learn more about the countryside and look at addressing issues such as healthy eating, smoking and alcohol reduction.

They took the group on a 12 day field trip to the Fort William area of Scotland and the results were really phenomenal. One member said "I feel more confident and less depressed. I've been touched by the power of this place, it's given me the chance to sit still and be me, which I don't normally do."

The project team is now working with academics to measure its impact on emotional well-being.

That's what I call a real result where funding has been matched with a really worthwhile recipient to help improve lives significantly.

The Foundation is currently welcoming applications for this year's Goldsmith Fund round, so if you know of a mental health initiative or project in Norfolk which may be eligible they'll need to apply by 30th June. Further details can be found at www.norfolkfoundation.com/Mental-Health-Fund