I've just returned from Excursions 2010, a great exhibition for the group travel industry, and an opportunity for lots of great attractions to network for new business.
Rather than being bombarded with high priced snacks, exhibitors were more than willing to offer samples of their regional fare to those passing by and there was a really interesting mix there, from historical exhibits and costumed characters mingling with the crowds, to stunning gardens, hotels, stately homes tour operators, service providers and the media.
What was really nice about this event was that those attending didn't suffer 
the irritation of spending a small fortune to get a hot drink (it was free in a central area where a visual display of exhibitors was showing).
the irritation of spending a small fortune to get a hot drink (it was free in a central area where a visual display of exhibitors was showing). Crucially, there were also plenty of chairs so visitors could take breaks and stay a little longer because they were refreshed, engaged and comfortable. As we've worked on lots of large events I know that all these factors can make a real difference in
terms of the feel good factor and return visitor numbers.
Rather than being bombarded with high priced snacks, exhibitors were more than willing to offer samples of their regional fare to those passing by and there was a really interesting mix there, from historical exhibits and costumed characters mingling with the crowds, to stunning gardens, hotels, stately homes tour operators, service providers and the media. If you're in tourism or travel it's a great date for the diary - I've already got next year's date in mine!!
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