Well done to John Lewis for their 'can do' attitude.
When customers, staff and children were stranded in their High Wycombe store during the snowy spell they just made the most of it and provided food and beds for all who were stuck.
While many stores might have found plenty of good reasons not to do this, they recognised the potential value and ran with it.
The result? Lots of very positive national coverage in the press, online and mainstream news channels. Probably worth the value of replacing the goods 100 times over and a great time of year to stand out head and shoulders above the rest. Great reactive PR.
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